This next secret you won’t find in any books… course … masterclass on storytelling.
It occurred to Chris while watching the movie Inception.
A simple, 23-second scene in the movie would ultimately trigger an epiphany that changed everything for him and me…
And that is the realization that to truly move a prospect to action…
You need them to “buy in” to the central idea of your product...
… where it can take root...
… begin to flourish...
… and, ultimately, help your prospect come to their own inescapable conclusion that your product is
THE solution to their problems
… without them even knowing.
This step is arguably the most important, yet most difficult to do in the entire story…
It’s what transforms your story from a simple idea…
To becoming your prospects new reality… just like in the movie Inception.
So what is the central idea they have to buy into (and how do you plant it in their mind)?
Well, the central idea comes down to…
Is that this product can truly solve their issues in a way no other product ever has.
And that’s vital to get them to take the action we want...
But that’s still just the start….
While there's a central idea - that this product/solution can solve their issues - then there's the steps to inception
After studying Chris’s work closely, I realized the actual steps to inception are the most important part.
Knowing what to say and when to say...
For example, you wouldn’t pull out a shiny diamond engagement ring the very first time you meet someone?
Of course, not!
First, you go on the first date…
If that goes well, then you go on another – and another…
Until you’re ready to introduce your significant other to your family..,
Eventually, you move in together…
And only after you know each other closely for some time…
And feel that this person is the right person for you...
Do you then take a knee – and pull out your diamond engagement ring.
Why?
Because the timing is everything.
And those steps to inception...
Each one needs to be done at the right times... in the right ways...
It’s like planting an invisible seed -- in the deepest part of their limbic brain…
To tug on the strings that make them want to buy your product.
When Chris finished revealing this masterclass on storytelling to me...
That’s when with bated breath -- he turned to the final piece of the storytelling puzzle.